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Online Fax Blog

Wednesday, March 20, 2013

Marketing by Fax is Back

Like any marketing tool, as it matures it loses effectiveness, it becomes familiar and common. Likewise, email marketing has been hit hard lately, by the increased accuracy of email filters, hacked email links, and multiple layers of spam trapping, plus easy junk email tagging makes marketing emails very difficult to get delivered.

Email delivery rates drop 6% to 76.5%

Fax is back. Now that the legal criteria for fax marketing has been resolved any business with an 'established business relationship' and sufficient contact info on each fax to provide an 'opt out' option for the recipient, can market using faxes. Faxing still has great benefits...
- it gets read
- it's inexpensive, $.05 - $.10 per piece, much cheaper than stamps, envelopes, and paper
- it can be timed for select days of the week, special holidays, end of the month specials, etc.
- most businesses have a fax machine, fax server or Online Fax service

Fax is coming back in style because it provides a fresh way to contact customers and prospects. Plus with our Word Merge to fax, personalizing each fax provides added attractiveness to the receiver with targeted customized messaging and information.

For more information and details, email maryk@globalaccessinc.com or call (866) 809-0399.

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